This is a post from the Archives. First Published 3rd July 2014 via Lindaikejaisblog.com – @platinumentng @ladyofsongs @olayinka_edu
Lady Of Songs, LOS, an annual reality show primarily focused on promoting gender equality and women empowerment will soon hit the nation’s airwaves.
Disclosing this in a press statement in Lagos, the MD/CEO, Platinum Entertainment Nigeria Limited (producers of LOS), Miss Olayinka Edu, said the aim is basically to give the Nigerian woman a voice and opportunity to unleash her natural talent. “Sometimes, it goes beyond searching for real talent, beyond crowning a winner, beyond making a new star? Sometimes, it’s about championing a cause!” Continue…All over the country there are women? ladies? girls? wishing, longing, yearning for that shot, that opportunity, that voice, that one chance to pursue what they believe in, with no hindrances, no excuses, no reasons, no holds-barred. But unfortunately, many never get this ‘shot’, ‘opportunity’, ‘voice’ or ‘chance’, just because they are female.
“We are creating the SHOT, the OPPORTUNITY, the VOICE, and the CHANCE for the female gender from Nigeria and beyond , as we groom, make and mould future STARS through the incredible music/talent show, LADY OF SONGS.” She also explained that LOS is all about gender equality, which she acknowledged as “one of the United Nations Millennium Development Goals (UNMDG) issues which governments world over are making efforts to attain by 2015.
On the modalities of the reality talent/music show, the organisers said it wouldn’t be a winner- takes- it- all affair since all contestants (no matter who gets evicted at any stage) will leave as winners.
“The show isn’t poised at having a winner who goes home with the grand prize at the end of the day alone, but also on building on other potentials discovered in each contestant to serve as an empowerment avenue for her.”, Platinum boss, Olayinka Edu further assured.
Meanwhile, the ultimate winner of LOS will go home with a brand new car, a one year record deal and a sumN3 million, while the runners up as well as other contestants will have reasonable deals and benefits to take home as well. In order to further actualize the essence of this special show, each edition will highlight and celebrate a feminine musical icon. In line with this, the maiden edition is dedicated to the late Lady of Songs, Christy Essien Igbokwe (MFR) for her immense contributions to the Nigerian Music industry. A call for entries will be announced soon for the ladies. Ladies aged 18 to 35 with voices that thrill, in search of the ultimate singer, the LADY OF SONGS!
The creator of LOS, Olayinka Edu is a Lagos- based events management consultant. A Creative Arts graduate of the University of Lagos (UNILAG) she is also the founder/President,Women in Distress Association (WIDA) an NGO dedicated to the cause of distressed,abused and less- privileged women.
Visit www.ladyofsongs.com for more info.
For SPONSORSHIP and ENQURIES contact:firstname.lastname@example.org 4542407, 0803737667624B, OGUNLANA DRIVE, SURULERE, LAGOS
@platinumentng @ladyofsongs @olayinka_edu